Toyota Europe brand guidelines

The e33 team devised an online portal for distributing Toyota’s branding guidelines and collateral throughout Europe.

Toyota is one of the world’s largest car manufacturers, producing more than 5.5 million vehicles a year.

Toyota had produced a brand guidelines book, but it was expensive to print and vulnerable to being lost or damaged.

The e33 team devised a branding portal that enables all agencies and local offices in Europe to access branding collateral online - instantly, cheaply and reliably.

Results
Using the principles of user-focused design, e33 produced comprehensive development guidelines that are easy to use and ensure brand consistency. The portal is designed from the outset to serve the needs of its users.